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Web 2.0 troubles; Tangible memories of 1.0

The dot-com 1.0 meltdown was awful, and I hope that when the 2.0 bubble bursts, people are able to find new employment and stability in the valley.  Thinking about all this impending doom and gloom about a 2.0 burst, I've transported my mind back to an easier and simpler time, the year 2000.  It was already a few months in and guess what, no nuclear holocaust, no flickering electrical grid, no contaminated water, and just a few hundred thousand personal web pages that were computing that it was 1900.  Not so bad, eh?

The 1.0 company that holds a place in my heart forever is WebVan.  Officially it could be acceptable as a time management  tool for the busy professional, but truly it was an enabling tool for the chronically lazy.  I'll paint a scenario for you. I'd schedule a late evening delivery with my groceries for the week.  I'd get home from work at about 6:30, get a knock on the door from the cheery WebVan driver at about 6:45, and at 7:00 my groceries were put away.  I was in a magnificent cucoon in my Sunnyvale apartment.  Far from the hurried crowds at the Albertsons, far from the cries of babies and the chatter of soccer moms.  The produce was top notch and well picked.  Did I mention that they delivered beer as well?

I know that Safeway does this type of delivery service in my neighborhood now, but I'm in a different place in my life.  I want to go out and experience my surroundings.  I want to hear the chatter or my neighbors and their kids as they melt down in aisle 7 over a box of pop tarts they aren't allowed to have.  Life outside the consumption cucoon is so much more rewarding, and sometimes very amusing.


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