How to ruin a good thing in three steps
Step 1: Create an innovative product that fills a niche market.
Step 2: Grow it over half a decade. Make your product fast and fault tolerant.
Step 3: Relaunch it as something else that doesn't resemble the original innovative product. Have the graphics re-branded for Web 3.0 or whatever iteration we are in now. Wait for VC money to run out.